KOVAS  ·  NYU Steinhardt  ·  Oct 6, 2026

THE BEAT
SWITCH

Every no I turned into my own yes.

Artist  ·  Composer  ·  Music for TV and brands

275+ placements. A Clio. Composer on an Emmy-winning series.

You heard mine. Now I want yours.

One question

WHAT'S ONE NO YOU GOT THIS YEAR, AND WHAT COULD IT BECOME?

Send me your yes.

One line is enough. You can send it tonight.

What class would you take?

Your email is for this and nothing else. One click to leave.

Got it. I read every one.

THE SHEET: WHICH DOLLAR IS THIS?

The one-pager from the talk. Fee, royalty, ownership, audience. Fill your row and send it to kovas@artschoolrebellion.com.

For your reflection

CITE THIS TALK.

For your reflections, participation and final project.

KOVAS. (2026, October 6). The beat switch: Every no I turned into my own yes [Guest lecture]. Business Structure of the Music Industry Collegium, NYU Steinhardt, New York, NY, United States.
APA 7
  1. Every no can teach a new skill.No beats: producer. No writers: songwriter. Bad mixes: mixer. No second deal: sync.
  2. Music has a job.Artist, sync, advertising, composer. Same skill, different boss.
  3. Sync licenses two things.The song (publishing) and the recording (master). A fee up front, then royalties every time it plays.
  4. Serve the story, not the song.As an artist you are the main character. As a composer, the scene is.
  5. Read what you sign.Every deal splits ownership of the song, the recording, or both. The order of your deals changes your leverage.
For your rollout project

NEW YORK GLORY.

My latest release.

Use it in your Artist Rollout Strategy project.

SEE THE WHOLE ROLLOUT ↗